Brandon Charles — UGC Creator

THE ORDINARY ✦ DR. SQUATCH ✦ LA ROCHE-POSAY ✦ SAVA ✦ ST. KAIZEN ✦ SATECHI ✦ THE ORDINARY ✦ DR. SQUATCH ✦ LA ROCHE-POSAY ✦ SAVA ✦ ST. KAIZEN ✦ SATECHI ✦ THE ORDINARY ✦ DR. SQUATCH ✦ LA ROCHE-POSAY ✦ SAVA ✦ ST. KAIZEN ✦ SATECHI ✦ THE ORDINARY ✦ DR. SQUATCH ✦ LA ROCHE-POSAY ✦ SAVA ✦ ST. KAIZEN ✦ SATECHI ✦

BIORENEWAL ✦ ROCKET MONEY ✦ GLAMBOT ✦ DRIOTOPIA ✦ SHIELD LABS ✦ INVICTA KURU ✦ BIORENEWAL ✦ ROCKET MONEY ✦ GLAMBOT ✦ DRIOTOPIA ✦ SHIELD LABS ✦ INVICTA KURU ✦ BIORENEWAL ✦ ROCKET MONEY ✦ GLAMBOT ✦ DRIOTOPIA ✦ SHIELD LABS ✦ INVICTA KURU ✦ BIORENEWAL ✦ ROCKET MONEY ✦ GLAMBOT ✦ DRIOTOPIA ✦ SHIELD LABS ✦ INVICTA KURU ✦

The Process

Your roadmap from
brief to launch

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You send me the product

Ship it over with a quick brief — who's your audience, what's the message, where are the ads running.

I need three things: your product shipped to my studio, a brief covering your target audience and key messages, and what platforms the ads will run on. Brand guidelines are helpful but not required — I'll ask if I need anything else. Most brands get this to me in under 10 minutes.

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I research your niche

I go deep on what's actually performing in your category right now. Real ads, real results, not guesswork.

I pull up the Meta and TikTok ad libraries and study what's scaling in your category — hooks that are working, formats that are converting, angles competitors are using. This is what separates content that performs from content that just looks nice.

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You approve the concepts

I send you creative concepts before anything gets shot. You pick the direction. No surprises, no wasted time.

You'll get 2-3 concept outlines with hook ideas, talking points, and visual direction. You pick the one you like, suggest changes if needed, and give me the green light. Nothing gets filmed until you're confident in the direction.

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I shoot in my studio

Sony ZV-E10 with professional lighting. Clean, consistent, ready for paid social. Multiple angles and hooks.

Everything's shot in my home studio with controlled lighting so the quality is consistent every time. I shoot multiple takes, angles, and hook variations so your media buyer has options to test. Vertical format optimized for Meta and TikTok.

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You get polished videos

Edited and delivered in 3-5 days. Hook variations included. Revisions if you need them.

You'll get fully edited vertical videos with captions, music if needed, and multiple hook openings. Files are delivered via Google Drive in formats ready for ads. If anything needs adjusting, revisions are included in every package.

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Drop them in your ad manager

Files are ready to go straight into Meta or TikTok. No extra work. Start scaling.

Upload directly to Meta Ads Manager or TikTok Ads. No reformatting, no re-editing. Most brands see results within the first week of testing. When you're ready for more content, we do it all again — faster, because I already know your brand.

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Step 1 of 6

05 — About

Behind the camera

I'm Brandon. I create UGC for DTC brands in grooming, skincare, tech, fitness, and fashion. I shoot everything in my home studio with professional lighting so the quality stays consistent and the turnaround stays fast.

I've worked with Dr. Squatch, La Roche-Posay, The Ordinary, and Satechi. I spend a lot of time studying what's actually scaling on Meta and TikTok — not what looks cool, but what makes people stop scrolling and buy.

CameraSony ZV-E10

SetupHome studio, pro lighting

Turnaround3-5 business days

FormatsTalking head, demo, lifestyle, unboxing

NichesGrooming, skincare, tech, fitness, fashion

06 — Common Questions

FAQ

Can I use the content in paid ads?+

Organic usage rights are included with every package. For paid ad usage and whitelisting/Spark Ads, those are available as add-ons.

What if I don't like the direction?+

I send creative concepts for your approval before I shoot anything. Revisions are included in every package so we can dial in exactly what you need.

What do you need from me to get started?+

Your product shipped to me, a brief (target audience, key messages, platforms), and any brand guidelines you have. I'll ask the right questions if anything's missing.

How long until I get the content?+

3-5 business days from when I receive the product and approved concepts. Rush delivery is available if you need it faster.

Do you ship the product back?+

No — I keep it for potential reshoots and so I can create authentic content from ongoing use. This is standard for UGC.

Can you do ongoing content?+

Yes. Most of my brand relationships are ongoing. Reach out and we can set up a recurring arrangement that works for your content calendar.

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